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Meta
Facebook never intended to become more than a single platform. By the time it had outgrown its student-serving product—to over 3 billion users worldwide—it was in serious need of structure and strategic corporate thinking.
They came to us to develop a company brand that better represented the diversity of its people, audiences and products. With a ‘what got you here, won’t get you there’ attitude, we helped Facebook consolidate its position as industry leader.
Project
Everything from the logo to every sub-brand: bringing the Meta family under one roof.
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