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Marshmallow
Marshmallow is one of the fastest European companies ever to reach a unicorn valuation. Their extraordinary business is built on insuring people who are new to the UK. People whose different experiences mean they’re unfairly ignored by established insurers.
To super-charge their next phase of growth, we helped Marshmallow double-down on difference.
Project
A full rebrand that put difference at the heart of the business. And an ongoing collaboration with the in-house team to make that difference real.






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